Recent Blog Posts


Trademark Portfolio Management

Trademark Portfolio Management

Trademark Enforcement: Notices and Cease and Desist Trademark Portfolio Management is a little bit different than strategy. Because in Portfolio Management we narrow the focus to the marks that you're using right now.  And so, what we first do is we Inventory...

Shopify Brand/ Trademark Strategy

Shopify Brand/ Trademark Strategy

Shopify Brand/ Trademark Strategy If you sell on Shopify, you must have a Shopify Brand Strategy, and the Shopify Brand Strategy is all about the Trademarks. When you have a Registered Trademark, it makes registering for the Shopify Branding Program go smooth and...

Trademark Transactional Due Diligence

Trademark Transactional Due Diligence

Trademark Transactional Due Diligence Transactional Due Diligence.  Those are some of the craziest words that I love because it means that you're either about to get an investment, you're about to invest in a new and exciting company (or an existing company of...

Trademark Litigation Support

Trademark Litigation Support

Trademark Litigation Support Hi! If you're watching this video, you're probably either in a lawsuit or you might be an attorney, and the issues around Trademarks are starting to become a little bit overwhelming.  Well, I do Trademark Litigation Support as part of...

When You Need to Cancel A Registered Trademark

When You Need to Cancel A Registered Trademark

When You Need To Cancel A Registered TrademarkSo what can you do if you really want to use a name, slogan, or logo and it looks like there's a registration for that name, slogan, or logo; but when you check online, the business has gone out of business or that product...

Renewing Your Trademark Registration

Renewing Your Trademark Registration

Renewing Your Trademark Registration Congratulations! Trademarks (Registered Trademarks) never expire so long as you continue to use that mark in commerce and as long as you continue to properly renew that registration.  So, how do you renew that registration? Well,...

Trademark Office Action Rejection Response Principles

Trademark Office Action Rejection Response Principles

Trademark Office Action Rejection Response Principles Effective Office Action Responses can be some of the most difficult things to prepare and file for in all the Trademarks System; and if you've received an Office Action from the Trademark Office, you'll recognize...

How long does it take to get your Trademark?

How long does it take to get your Trademark?

How Do I Trademark My Business Name and Logo?So, this is one of the big questions that everybody wants to know the answer to, "How long does it take to get my trademark approved?"   Well, it depends on lots of factors! From the mark that you're choosing, the class...

Step 5: Enforcement in The E5 Trademark Process

Step 5: Enforcement in The E5 Trademark Process

How Do I Trademark My Business Name and Logo   The fifth and final step in the E5 Trademark System is enforcing your mark. Enforcement can be kind of complex, but it really breaks down into possibly three actions. You may wonder why not skip actions one and two...

Step 4: Examination in The E5 Trademark Process

Step 4: Examination in The E5 Trademark Process

Step 4: Examine in The E5 Trademark Process The fourth step in the E5 Trademark System is the Examination Step. And here's where all the hard work that went into that Evaluation step [Step 2] -- you know where you had that search done -- and in that Equip Step [Step...