Recent Blog Posts


Renewing Your Trademark Registration

Renewing Your Trademark RegistrationCongratulations!   Trademarks (Registered Trademarks) never expire so long as you continue to use that mark in commerce and as long as you continue to properly renew that registration.  So, how do you renew that registration? Well,...

How long does it take to get your Trademark?

How Do I Trademark My Business Name and Logo?So, this is one of the big questions that everybody wants to know the answer to, "How long does it take to get my trademark approved?"   Well, it depends on lots of factors! From the mark that you're choosing, the class...

Step 5: Enforcement in The E5 Trademark Process

How Do I Trademark My Business Name and Logo   The fifth and final step in the E5 Trademark System is enforcing your mark. Enforcement can be kind of complex, but it really breaks down into possibly three actions. You may wonder why not skip actions one and two and...

Step 4: Examination in The E5 Trademark Process

Step 4: Examine in The E5 Trademark Process The fourth step in the E5 Trademark System is the Examination Step. And here's where all the hard work that went into that Evaluation step [Step 2] -- you know where you had that search done -- and in that Equip Step [Step...

Step 3: Equip in The E5 Trademark Process

Step 3: Equip in The E5 Trademark Process Step 3 of the E5 Trademark System is "Equip" and equip means going ahead and filing the applications that you prepared by using the information discovered in Steps 1 and 2 (in particular Step 2 - the searches).  So, Equip...

Step 2: Evaluate in The E5 Trademark Process

Step 2: Evaluate in The E5 Trademark Process The second step in the E5 Trademark Process is to Evaluate, and Evaluate involves two actions.  The first is (1) investigating and the second is (2) thinking. And for investigating, we're really talking about doing a...

Step 1: Enroll in The E5 Trademark Process

Step 1: Enroll in The E5 Trademark Process The first step in the E5 Trademark System is to Enroll, and Enroll is really all about educating yourself. So, you're going to want to go through the videos on this website. You're going to want to download the worksheets and...

The Trademark Process and The E5 Trademark System

The Trademark Process and The E5 Trademark System What is the E5 Trademark System? E5 stands for the five steps that you need to learn in order to understand how to both use and protect the brands that are important to you.  E5 stands for (1) Enroll, (2) Evaluate, (3)...

How Do I Trademark My Business Name and Logo

How Do I Trademark My Business Name and Logo So you have a brand name, a slogan, or logo and you want to protect it. Well, the best way to protect it is with a federally registered U.S. trademark, but you’re also probably wondering how much does it cost, and how long...

Trademark Scams

Trademark Scams I'm Steven Thrasher, and I hate scams almost as much as I hate knockoff artists. So, if you want to avoid losing $20,000 or more and especially if you’ve used a do-it-yourself service or if you have an accounting department that handles your...

Trademarks: How to Ask the Right Questions

Trademarks: How to Ask the Right Questions I'm Steven Thrasher; and earlier today, a client called and he asked, "Hey Steve, can I trademark this logo?" And after I spoke to to him for a few minutes, I realized what he was really asking is, "Can I use this particular...

Trademarks Are About Your Customers

Trademarks Are About Your Customers So you know that a Trademark is a name, a slogan, a logo, or design that uniquely identifies a product, a service, or the provider of that product or service. But sometimes, Trademark Law can get kind of confusing. And if you find...